Publisher Description
‘If you are in agriculture, read this book on how to steer a farm business. Kate tells us, with absolute clarity, when to turn right, left or straight ahead – it’s better than any GPS you will ever have on your farm.’ – Ron Storey, Veteran Grains Analyst of Mallee farming origin The world is a bit crazy right now, but despite uncertainty and a volatile climate, there is a way to farm that generates profit, builds a legacy and involves less stress. The Art of Excellent Framing starts with making first-rate choices about yourself so that you can make the best decisions about crops, people and money. About the Author: Dr Kate Burke’s practical and pragmatic approach to farming is based on thirty years of experience as an agricultural scientist in the dryland cropping sector. She knows how to connect the dots of science, people and money. With a unique blend of evidence, insight and empathy, Kate encourages readers to clear the fear and take the steering wheel toward Excellent Farming. Reviews: ‘This book is full of valuable insights and advice that you can only write after closely observing agriculture for a few decades. It is a unique, chatty and enjoyable read, with useful truths about making a good go of farming that are priceless.’ – Professor Bill Malcolm, Department of Agricultureand Food Sciences, The University of Melbourne ‘Kate captures and holds the reader’s imagination as she shares her own story and insights gained throughout her career. She challenges farmers to better themselves, their business, their industry and, by extension, their families and communities. Kate demonstrates that ‘success is a process, not an event’ and generously sets out that process for the readers to follow and succeed, should they choose.’ – Liam Lenaghan, Managing Director, goFARM Australia
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