Publisher Description
Your “brand” is much more than a logo on a piece of paper or your business card. It’s about who you are and what you do on the deepest levels. In today’s highly competitive world of business, the strong will survive and the weak will perish… which one will you be? The world is filled with “red oceans”… everyone competing for the same clients with the same products, same services, same everything… and this innovative and cutting edge book will give you the tools necessary to win the branding war! When the client can’t differentiate between you and everyone else, it becomes a pricing war and you will always lose that battle. This book, written by best-selling author Mitche Graf, will teach you the secrets on how to create a “blue ocean” for your products and services, so you can separate your brand from the rest of the pack. Mitche has been involved in sales and marketing for over 30 years and has ventured into many exciting industries, from selling lemonade at the age of 4 to the running of 4 companies today. He prides himself on knowing how to maximize each and every business he has been involved with, and has a PhD degree from the “School Of Hard Knocks”. Through all of his experiences, he’s learned that the basic principles of life and success are the same regardless of who you are and what you do… YOU MUST LOVE WHAT YOU DO WITH ALL YOUR HEART! He firmly believes that life is meant to be lived, not endured and that we each have the ability to make a difference in the world, by taking an ordinary everyday situation and turning it into a magical moment. Don’t miss this opportunity to really shake up your perception of what a successful brand means and how to put yours at the top of the food chain!
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