Publisher Description
The untold history of how fast food became one of the greatest generators of Black wealth in America.
Just as The Color of Law provided a vital understanding of red-lining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between Black communities and America’s largest, most popular fast food chain.
Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
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“This isn’t just a story of exploitation or, conversely, empowerment; it’s a cautionary tale about relying on the private sector to provide what the public needs and how promises of real economic development invariably come up short.”
—
New York TimesÂ
