Publisher Description
From the family that made Sargento a household name comes the story of four generations of the Gentine family as they worked towards creating a company they can all stand behind.
At the age of nineteen, high school diploma in hand, Leonard Gentine knew two things: he wanted to own a family business that would pass from generation to generation, and he wanted to spend the rest of his life with Dolores Becker, a girl he’d met on a blind date.
For Leonard, life didn’t prove that simple.
This biography, told from the viewpoint of four generations of the Gentine family, places the reader in Leonard’s shoes as he advances from young man to old age and discovers life’s foundational lessons. Along the way, he endures outstanding debts, disappointments, and a collection of small businesses, all with Dolores at his side. It’s an inspirational story of perseverance, personal integrity, and a mind-set of always doing the right thing-as painful as that may be in the short term.
Treated Like Family details the development of Sargento-a nationally recognized cheese company and household name. At the same time, it’s a timeless story that showcases the importance of the individual and how a family united in a single purpose within the right culture is unstoppable.
Tom Faley invites the reader into the lives of the Gentine family and the men and women they hired, deftly weaving a story grounded in over 180 interviews-the collective voices of the company’s employees, retirees, and friends.
Treated Like Family offers a rare glimpse into the creative mind of an innovator and entrepreneur and underscores the rewards for all of us when we maintain our humanity toward one another: When one person motivates others to pull together, at times facing unspeakable odds, he is able not only to change their lives but to alter history.
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Narrator Chris Ciulla’s energetic phrasing and obvious enthusiasm for Leonard Gentine’s story will keep listeners engaged with the many detailed anecdotes that lead up to the heart of his story-how one man’s moral compass and respect for others lifted the lives of the many people who came to work with him at Sargento. Gentine owned a variety of businesses before he began selling gift boxes of cheese for companies to give to their employees. His journey from there to creating a national brand is illustrated with folksy tales of his perseverance, passion for fair play, and devotion to his family and employees. The author, who conducted more than 180 interviews with family and employees, also shows how Gentine’s integrity and perseverance were rewarded by the loyalty he earned and the success he had as a business leader.
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T.W. © AudioFile 2018, Portland, MaineÂ
