Publisher Description
In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.
As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.
Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.
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“With her mature voice and classy enthusiasm, Eliza Foss adds her personal brand of elegance to this well-crafted discussion on putting creative energy into action. Her performance conveys the steady optimism necessary to hold listeners’ attention…Though Seelig is a Stanford academic, her language and ideas are made highly accessible with clear chapter organization and frequent overviews. With the help of spot-on phrasing from Foss, listeners will never lose their way while absorbing these well-organized points about turning ideas into action.”
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