Publisher Description
Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!
Download and start listening now!
“Though Richard Waterhouse’s performance sounds
laid-back and friendly, he’s conscientious about making every word clear and
capturing every nuance in this smoothly written, fascinating book. The author
uses his experience with top-shelf corporations and a gift for storytelling to
show how remarkable innovations appear when companies go beyond defining goals
and following set plans…The narrator’s boyish tone works well for the book’s
central message that breakthrough products and services require humility and
openness to surprise.”—
AudioFile
