Publisher Description
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Download and start listening now!
“Seth Godin at his pointy-hatted best: insightful, witty, discerning. Godin has a disarming way of noticing the obvious and then using that obvious to describe shifting paradigms. Here Godin focuses on four words: mass, normal, weird, rich. As on his blog and other writings, he describes the decline of mass marketing and affirms the new clusters and tribes. A quick read and one that offers encouragement to those of us who choose to move beyond the mass of “normal.””
—
George (4 out of 5 stars)
