Publisher Description
Lee Eisenberg’s The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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“Interesting book on marketing and consumerism. Even though I am female, I think I shop more like a man, according to this book. Looks at various ways we are marketed to and the types of shoppers we are, broken into two halves, the Sell side and the Buy side.
Recommended!
”—
Desiree (4 out of 5 stars)
