Publisher Description
A private consultant who specializes in knowledge management and organizational storytelling, Stephen Denning has a list of clients that includes GE, IBM, Shell, McDonald’s and the U.S. Army. In this witty book, he explains that storytelling can be the key to overcoming obstacles and generating enthusiasm in the workplace. With Denning’s guidance, leaders can steer their companies toward new levels of success.
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“Squirrel Inc. is a wonderfully refreshing look at leadership that contains countless insights on how stories create meaning and can inspire even cynical management to act. This book is both provocative and evocative. It’s central message kept resonating in my head for weeks after reading it.”
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John Seely Brown, former chief scientist, Xerox Corp; and director of its Palo Alto Research Center (PARC)
