Publisher Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don’ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Download and start listening now!
“a great, fast read. Tons of thoughtful insights on marketing that can be applied to any industry. More than a marketing book, it is just a good business book. This is the second time I’ve read it and it’s great to pick up cues that I missed on the first go round.
”—
Maria (4 out of 5 stars)
