Publisher Description
Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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“Human nature exposed as you’ve never seen before! That’s the type of screaming headline this book deserves. The Tipping Point explores social epidemics and reveals the minor but compelling changes required to start an epidemic. Fascinating, great reading, and extremely well crafted.
”—
Philip (4 out of 5 stars)
