Publisher Description
List the hottest buzzwords in business today and “analytics” is
bound to come out near the top. But to most people, analytics implies complex
tools and technical experts manipulating massive amounts and varieties of
information. But complex Big Data analytics isn’t the only game in town. And
many people don’t realize that a business doesn’t need data scientists and
complex tools to derive useful information and valuable benefits from any
amount of raw data.
Now Piyanka Jain and Puneet Sharma have defeated the myth that
analytics is “rocket science”—and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you
can leverage the data you’ve got to generate valuable insights and drive
countless smart business decisions. Best of all, the techniques for solving 80
percent of all business problems can be solved by any professional using only a
Microsoft Excel spreadsheet!—and the authors show you how.
Among the fascinating things you’ll learn and apply from this
engaging, easy-to-understand audiobook are:
- How to use a unique,
remarkably effective, streamlined method called “BADIR” for short,
that works in any industry and will help you move from data to decisions in
just five steps - How this tool can help
you improve customer experiences, optimize your work flow, predict the rate of
customer churn, and determine which among several business propositions should
be the focus of your attention - The four most commonly
used analytics methodologies - Tools you can use for
storing, reporting, and analyzing data - The kinds of people who
should be chosen for an analytics team
With this audiobook, you’ll see that business
analytics is a simple problem-solving tool. Done right, your analytics effort
can make for happier customers, better products, agile business practices, more
productive employees, bigger revenues, and fatter profits—not to mention delighted
bosses. And with the help of Behind Every Good Decision,
you’ll be able to launch that effort right from your own laptop. It’s time to
see how.
Download and start listening now!
