Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution Audiobook

Publisher Description

Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written.

Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era?  Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company.

The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century.

Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for “always-on” transformation. Leaders must master a whole new set of rules about what it takes to be “global,” becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

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COVID 19 dramatically exposed the fault lines emerging in our global society, leaving businesses to cope with thorny questions such as who are our real stakeholders, how to optimise digital technology, and what are the expectations from businesses. This book offers a timely and urgently needed strategic playbook that tackles some of these vexing issues of our times. It is replete with practical examples and a must read for any business person seeking to navigate an uncertain world.

—
Anand Mahindra, Chairman, Mahindra Group