Publisher Description
What happens when businesses and their customers don’t share the same values? Or, for that matter, when employees of a company don’t share the same values as their executives?
Welcome to the world of brand activism. Companies no longer have a choice. Brand activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
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“Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension fund trustees, and senior corporate executives worldwide.”
—
Hazel Henderson, founder, Ethical Markets
