Publisher Description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.
Cool isn’t just a state of mind, a celebrity fad, or an American obsession—it’s a business. Combining Gene Pressman’s revolutionary creative vision with Noah Kerner’s marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what’s hot and what’s not.
Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today’s most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today’s savvy consumer, Pressman and Kerner explore the lessons to be learned by America’s shortsighted search for the ever-popular concept of cool.
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“sooooo good. i got to meet noah kerner at a conference in new orleans and he is badass. interesting to read even if you’re not in the sales game. he interviews everyone, ranging from tony hawk to talib kweli to a bunch of dudes in the tech industry about whom i know nothing.”
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Leslyevans (5 out of 5 stars)
