Publisher Description
Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners—but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues.
- Discover twenty-four promotional tools to convert visitors into buyers
- Six questions to NEVER ask in a marketing campaign
- Nine steps to turn your email list into a cash machine
- Learn sixteen practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.
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“Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy.”
—
Don Hutson, New York Times bestselling author
