Publisher Description
FORMERLY PUBLISHED AS INSIGHT OUT
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.
For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.
Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.
Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
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“Whether you’re an innovation newbie or a pro, I can guarantee you will find gems in here that you’d never thought about. Simply put, this book will make you smarter, more creative, more original, and more innovative. It’s valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book!”
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Olivia Fox Cabane, author of The Charisma Myth
