Publisher Description
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
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“Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional…It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.”
—
Erik Lounsbury, Editor Telemarketing® & Call Center Solutions™
