Publisher Description
More than twenty years ago, entrepreneur Stephen Schiffman launched his own business – D.E.I. Management Group Inc. – and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business – a complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical “threshold experiences” all entrepreneurs must cross to be successful:
–Starting Out – the most important early issues and key questions
–Branching Out – making the most of your resource
–Finding Out – knowing your customers, and your marketplace
–Growing Up – the keys to managed change and growth
Whether you’re just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource that will ease your company’s growing pains while helping you build the business of your dreams.
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