Publisher Description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.
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“A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important piece. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong.”
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Daniel H. Pink, New York Times and Wall Street Journal bestselling author of Drive
