Publisher Description
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
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“This was a great book and gave me some neat ideas and brainstorms. I especially liked how he attacks the fundamental issue of integrity between your entire enterprise and it’s marketing strategy and message. I enjoy all of Seth Godin’s work and can’t wait to read some more.
”—
Eric (4 out of 5 stars)
