Publisher Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals, but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry—yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: content. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, e-books or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) … now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business.
In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and will be talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.
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