Publisher Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.
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“Howard Schultz holds nothing back in his tail of Starbucks Coffee Company’s transformation. He is, at times, so vulnerable, I felt as if I was eavesdropping in his brain. He unfolds the story of Starbucks with humility and honesty, careful to give credit and commend where it is due. How Starbucks operates within its core values is a model for other businesses to follow. The amount of service shown to the communities and to the partners is what sustainability champions. Starbucks ultimately shows how innovation can never be shelved and failure can always lead to greatness.”
—
Shar (5 out of 5 stars)
