Publisher Description
The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition . . . . Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. This indispensable guide explains exactly how to: Book a lineup of dream guests • Master the art of interviewing and hosting • Automate scheduling, reminders, invitations, airing tables, and more • Manage the creative side, including making intros and outros, designing artwork, and editing episodes • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play • Promote your show and guests using smart social media tactics • Dominate iTunes rankings and attract sponsorships • Analyze vital metrics, including lead-generation success • Perfect the process and dramatically lower time commitments • Build lasting relationships with guests that blossom into business. It’s true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.
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