Publisher Description
This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a “must-read” book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within you’ll be more able to avoid paying for ineffective advertising.
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“I’m definitely going to need to read this one over a few times. It is jam-packed with useful information… sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!”
—
Richard (4 out of 5 stars)
