Publisher Description
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next “big” thing.
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“I always enjoy whatever Seth Godin writes. This book is simply a collection of his ideas on anything related to how “businesses” operate and how they might improve what they do. “Business” can mean anything: a self-employed “micropreneur” to large corporations – doesn’t matter. I might occasionally disagree with his politics (he rarely goes that direction in his books, anyway), but I always take away something positive from what I read, that I might apply to my own creative work.”
—
David (4 out of 5 stars)
