Publisher Description
Storytelling is humanity’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.
Today, “storytelling” is a hot topic in organizations, but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused . . . and also a lot of fun.
In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your “narrative assets”—that is, your urgent core stories that hold value. Even better, he will help you do it fast; often in less than a day.
Story Dash will help you to: access your natural capacity for storytelling; find your stories—and figure out which ones to tell; build your narrative so it lands with unforgettable impact; find your own voice of authentic leadership; and bring more of who you are to your teams and your markets.
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