Publisher Description
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there’s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular “Street Smarts” column he cowrites with Bo Burlingham. Now they’ve adapted their best advice into a comprehensive guide for anyone running a small business.
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“I love Norm’s perspective and there is a tremendous amount of wisdom for all entrepreneurs in this book. This books seemed a lot like “The Knack” also by Norm and I read these two books a year apart so I am not sure but a lot seemed familiar. None the less it was a good book for any start up leader.”
—
Dan (5 out of 5 stars)
