Publisher Description
The authors have distilled their 40-plus years of marketing expertise to provide the key to today’s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
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“These guys write the best books on marketing. This book collects together the wisdom from their Positioning, Bottom-Up Marketing and Marketing Warfare and distils it in to a collection of laws. It doesn’t matter whether you are in the business of making cola, cars or consultancy, the laws of marketing still apply!”
—
David (5 out of 5 stars)
