Publisher Description
“This fascinating analysis uncovers the business management secrets hidden in physics, biology and mathematics” -Washington Post (Featured Leadership book of the week 9/15/14) In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying ninety-two other natural laws to promote the “science of success” within the ever-changing world of business. What does Charles Darwin’s theory of natural selection prove about developing a niche product line? How can Isaac Newton’s laws of motion and gravity help in a crowded marketplace? This is a must-have book for business leaders looking for clear, evidence-based reasoning that explains why some companies seem to find success everywhere they turn, while others don’t make progress.
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“Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence. Koch’s feet are firmly on the ground.”
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Sunday Times (London)
