Publisher Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
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“I really enjoyed reading this book, lots of good examples about choices affecting our lives and how we choose; it made me ponder a few of my own decisions in the past. I found a few examples surprising (i.e., too many options may not bring us happiness or satiety) and how culture differences also affect the way people think and choose. I think the best part of this book is learning how not to beat up on ourselves for making the wrong choice. The author explains some of the experiments that she’s conducted in her quest for understanding how people make choices and why- it’s an interesting read, extremely well written, and at times long winded to make her point, but still a good read.”
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PLÂ (4 out of 5 stars)
