Publisher Description
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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“Fascinating and reassuring. For example, explains why so many smart, literate people try to push open a door that’s clearly labelled “Pull”–or vice versa. Doors and other objects “invite” us by their design to take certain actions. A door with a vertical handle invites us to pull on it, despite any signs suggesting otherwise.”
—
Rica (5 out of 5 stars)
