Publisher Description
In this compact disc edition of the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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“If you are thinking about leaving your current job to start you business, then I highly recommend reading part I of this book. It’s a quick read that will let you see things from different perspectives. The rest of the book is more of what to do in your business to distinguish yourself. I am not giving this 5 stars because while I would give part I 5 stars, the remaining of the book has some repetition and some ideas are elaborated on a little more than is needed.”
—
Majid (4 out of 5 stars)
