Publisher Description
Beyond the service economy of the last century is quietly emerging the next age of commerce, the experience economy. Joseph Pine and James Gilmore present a thought-provoking discussion and glimpse into the next evolution in the marketplace.
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“Great book to get one thinking about the future of business. The experience economy concept makes sense especially with the level of noise in the market place today. If you aren’t creating a complete experience for your customers/audience…then expect trouble as you begin descending into commodity.”
—
Doug (5 out of 5 stars)
