Publisher Description
Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers’ current needs leads firms to reject breakthrough innovations-“disruptive technologies” that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.
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“A seminal book on marketing new ideas and breaking away from corporate blinders. The dilemma being that those blinders are what made your current company successful but they are also the blinder that will “blind” it from the threat of a disruptive technology.
”—
Curtis (4 out of 5 stars)
