Publisher Description
In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials. A Macmillan Audio production from St. Martin’s Press.
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Forget about Millennials. It’s time to focus on Perennials. In this insightful and deeply researched book, Mauro Guillen shows the limits of thinking in terms of generations, and the power of looking at society as a more seamless demographic continuum where age really is just a number. And, he provides a guidebook for remaking our key institutions – from education and healthcare to employment – in light of this potent transformation. A must read for leaders in business, higher education, health care and government and for everyone who cares about the future of society and of their own personal development.
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Richard Florida, author of The Rise of the Creative Class
