Publisher Description
A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences.
The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.
The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
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Psychological research demonstrates that sketching is one of the best ways to clarify our own ideas and communicate them to others. In THE POP-UP PITCH, Dan Roam explains how we can use this powerful tool to create a compelling presentation in just a couple of hours—even those of us who ‘can’t draw.’ This is a profoundly imaginative and enjoyable book.
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Annie Murphy Paul, author of Origins and The Extended MindÂ
