Publisher Description
“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.” -Donald Trump. Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
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“One day at work I had a customer treat me really badly. I remembered this book was on my leader’s book shelf. I excused myself from the customer promising to be back momentarily. I grabbed the book from Celeste’s office and came back to my rude customer and put the book standing up in front of him on my desk. The look of shock on his face was priceless. I promptly told him to leave and try coming back tomorrow and with a smile and we could then resume business. The preface to this book is written by Jay Leno and I enjoyed the book very much. I left the book standing on my desk for the next 3 years – – Celeste gave it to me when she transferred out of state because of the influence it had on everyone who came into my office. Many people borrowed it and said they enjoyed it.”
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Katie (4 out of 5 stars)
