Publisher Description
One of Michiko Kakutani’s (New York Times) top ten books of 2016
A funny thing happened on the way to the digital utopia. We’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.
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David Sax has written a brilliant cri de coeur about the way things used to be, should be, and, increasingly, are becoming once again. The Revenge of Analog reminds us that it wasn’t so long ago that records were vinyl, laces were double knotted and the mailbox at the end of the driveway was lovingly banged up. It’s a book that brings something even more rare than a perfect song at the perfect moment-hope.
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Rich Cohen, cocreator of HBO’s Vinyl and author of The Sun & The Moon & The Rolling StonesÂ
