Publisher Description
In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress.
The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run.
Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run.
Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world.
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Alan Murray illuminates the path for anyone who aspires to be on the right side of the history of capitalism. From his unique vantage point, Murray paints an inspiring portrait of how business can and ought to work—and of how leaders can and ought to lead—in our now-fused world where political, social, environmental, biological, ethical, and moral issues that were once considered tangential to an organization’s agenda are increasingly viewed as inescapably at the center of it. Murray assembles the right playbook for what business does best—innovating at scale—but designed to meet the imperatives of a post-pandemic world: creating value by truly serving people and putting their concerns and hopes at the core of operations.
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Dov Seidman, author of How and founder and chairman, LRN and the HOW Institute for Society
