Publisher Description
“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC
As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.
Download and start listening now!
“Voice pro Todd Haberkorn sounds a lot like the
author and captures every bit of Ecko’s swagger and authenticity as he moves
through this one-of-a-kind audio presentation. He’s most effective when
delivering the author’s streetwise anecdotes, which are full of big-city attitude,
memorable characters, and poignant reflections. The audio succeeds as a memoir
as well as an entrepreneurial lesson because the rags-to-riches story is
infused with appealing humility and optimism. This is an essential listen for
creative people who have more desire than confidence when it comes to
expressing themselves in the marketplace.”—
AudioFile
