Publisher Description
Every Western business leader wants to know more about China in order to enjoy a greater chance of business success in China. They also need to understand how and why Chinese businesses are spreading throughout the world, particularly under the new “One Belt, One Road” initiative.
However, few seek advice from those who best know the answers—Chinese business people. In Unlocking the Emperor’s Door, we utilize exclusive and unparalleled access to multi-billionaire Li Jinyuan and his multinational Tiens Group as a case study to show how it’s done in the broader context of a fast-changing China and a complex world.
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