Publisher Description
It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.
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Brennan’s style is smart and straightforward, and her pragmatic advice is spot-on; marketers should take note.
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Publishers Weekly
