Publisher Description
This BusinessWeek bestseller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. Among his pearls of wisdom are, “Be a skeptical SOB about every dollar you are spending,” and, “Get someone who can sell—and he doesn’t need to have ‘salesperson’ in his title.” In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment. Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read.
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“This book was the perfect intro to return-on-investment marketing. I actually know what my new boss is talking about now.
”—
Mike (5 out of 5 stars)
